PvP is a gamer social community and platform built for the future of gaming, the creator economy, and authentic social interactions.
PvP is a gamer social community and platform built for the future of gaming, the creator economy, and authentic social interactions.
PvP is building a gaming ecosystem to resolve the entrenched, siloed, and fragmented gaming experience by bridging creators, gamers, developers, publishers, advertisers and other
game-related platforms into a unified, community gaming experience that’s built to evolve into time.
We are expanding our free global platform by democratizing and leveling the playing field for the ecosystem, building bridges between creators, gamers, publishers, and advertisers worldwide with the PvP token as the common medium of exchange.
The PvP Marketplace is the central hub that connects the PvP ecosystem of creators, gamers, developers, publishers, and advertisers.
CONNECTS the world’s gamers together using a lifetime digital gamer identity.
FOSTERS a POSITIVE SOCIAL COMMUNITY for gamers to meet, connect, build, improve, and grow together.
IS the central hub where CREATORS, GAMERS, DEVELOPERS, PUBLISHERS and ADVERTISERS earn, spend, and stake tokens to earn income, grow their audience, and have a voice in decisions that impact the future of the community.
The gamer community is fragmented across streaming platforms, messaging platforms, game stats platforms, NFT platforms, and others. Community silos are found across developer & publisher platforms, console platforms, and blockchain platforms. There is currently no cross-game, cross-platform, cross-technology, or social ecosystem.
Current platforms in-equitably distribute ad dollars and other revenue opportunities to
a small percentage of well-known creators and influencers.
Entrenched social media market leaders (Facebook, Twitter, TikTok, etc.) are centralized and not designed or able to deliver a premium experience or meet the needs of the global gaming community.
A majority of gamers:
Enjoy the social experience of gaming
Play multiple games across multiple platforms.
Have evolving preferences & interests
Yet, existing gamer communities remain siloed by game, platform, skill level and within other social networks.
2.7 billion gamers in the world need to connect with each other to pursue their individual aspirations of playing, streaming, discovering new games, trading, and constantly improving.
There is no single place that allows them to do this.
Give it 10 years and you won’t find a single game not being built on the blockchain.
Kieran Warwick Co-founder of Illuvium.
Blockchain gaming will not be an extension of the current gaming industry; it will be a disruption that redefines gaming. With play-to-earn models and asset ownership, gamers will become an integral part of the system rather than passive consumers. Blockchain gaming will be the most powerful tool for bringing the crypto-curious toWeb3 and converting interest into participation.
Supreet Raju, Co-founder of OneRare.
Play-to-earn is entering a new historic chapter with the advent of mainstream metaverse structures. This will attract not only the 2.7 billion mainstream gamers but potentially the entire global population, making play-to-earn economies like Star Atlas synonymous with the global economy and GDP.
Michael Wagner, CEO of Star Atlas.
90% of people will not play a game unless they are being properly valued for that time.
Alexis Ohanian, Co-founder of Reddit.
The growth of the gaming industry is well documented, but the sheer size, growth and reach to all ages and demographics across the world is staggering. Gaming is now 3x the size of the global box office, larger than linear TV and all other media categories combined. BITKRAFT estimates the size of the total industry to be twice as large as reported by other reputable sources, at $336B.
Only 9% of Gen Z wants to remain on social media. This generation was born into an overbearing world of social media and “look at me” pictures hammering them from day 1. They don’t like it. The future of online social interactions will be more closed and walled off based on interests and value received, and must be more authentic and rewarding.
At the same time, the creator economy is growing. This makes sense especially as gamers search for more authentic connections in their gaming experience. Gaming creator growth is on the rise and the game streaming market is projected to grow at a 9% CAGR through 2025. However, 75% of all viewable minutes on Twitch went to just 5,000 streamers out of 2.2M total streamers in 2019.
What this means in reality is the probability of success for becoming a successful streamer is about the same as becoming a famous actor. While this is a profitable enterprise for Twitch and the rise of the gaming influencer has undoubtedly been massively valuable to the growth and expansion of gaming as a whole, in a decentralized world it means that hundreds of thousands of capable, talented, engaging creators are being left out. We’ve observed this ourselves in real life on PvP. Watching up and comers, often with good content and engaging personalities, struggle to build an audience.
Gaming creators who have found success still find their promotional and social efforts fragmented across 5+ social media platforms on average, and do not reap the full value of their efforts from any of them. Because traditional platforms like Facebook, Instagram, etc. are centralized, the big firms capture 100% of the value generated on the platform. Both creators and fans put their energy into those networks, but only get a tiny piece of the pie. Creators are now finding success in P2E gaming just like gamers.
In 2021, blockchain game revenues represented less than 1% of global game content & IP revenues. However, with a projected 100% CAGR between now and 2025 (BITKRAFT), blockchain games could represent as much as 19% of the global market by 2025.
Traditional developers & publishers are only just beginning to dip their toes into blockchain gaming, but we believe a large migration is on the horizon. 86% of Blockchain Game Alliance members surveyed believe at least some of the traditional gaming industry will leverage blockchain within two years. Roblox, Ubisoft, and Com2Us had P2E NFT games put out in 2021, and now both Halo and Call of Duty developers are rumored to be working on free, P2E games that could be seen as soon as 2023. Dynasty Studios raised $5M in 2021 to build blockchain games that appeal to mainstream gamers.
With FPS games being the most purchased and watched games in the entire world, once they move to the blockchain on a P2E model it is what we believe will trigger the migration of the masses into P2E and blockchain gaming. This is likely 3-5 years away. But even before this happens, what is happening today in P2E is already larger than we could have imagined a year ago. In Q3 2021, 49% of all unique active wallets in the industry came from wallets connected to game apps. If that’s not enough, Axie Infinity generated more than $800M in revenue in Q3 2021, more than entire blockchains like Bitcoin and Solana, and its token, SLC, ranks 25th in the entire world in market cap among all cryptocurrencies.
The advent of gaming NFT’s have legitimized the secondary market for Player to Player (P2P) game asset sales where secondary market trading volume is estimated between 5X and 10X primary markets. Traditional game developers and publishers have begun to test these waters as well.
PvP (Player vs Player) is the most recognizable acronym in the gaming industry and we own pvp.com. Our domain is a moat around our business that is difficult to replicate. This brand authenticity and 3-letter URL provides many SEO Advantages and continues to increase in value.
Our web and mobile apps are already in the market along with a companion Twitch extension.
Advertisers have a captive gaming audience in the PvP ecosystem. Opt-in “earn to view” advertising and product placement within the PvP marketplace open new promotional and sales opportunities to a captive audience
Rewarded ads offer benefits to the entire advertising ecosystem — users, advertisers, and publishers.
68% of gamers say they like this ad format (TechCrunch)
Gamers that watch rewarded video ads are 6 times more likely to complete in-app purchases (ironSource)
32% of gamers find rewarded video ads useful, 27% find them interesting, and 12% think they are enjoyable (Facebook Audience Network)
Opt-in ads are perceived as the least disruptive out of all ad formats – only 24% of gamers find them disruptive (Facebook Audience Network)
53% of gamers say they are engaged longer because they got rewards from ads (Facebook Audience Network)
76% of US mobile gamers prefer opt-in rewarded video ads over interstitial ads
From the publishers’ perspective, rewarded ads have positive effects that go beyond revenue.
They can improve user engagement and retention, are opt-in, and don’t disrupt the user experience.
The PvP Marketplace is the central hub that connects the PvP ecosystem of creators, gamers, developers & publishers, and advertisers.
Ecosystem participants are incentivized to earn, purchase, and redeem PvP Tokens. Basic and free access is still available to all.
The total supply of PvP tokens will be 4 billion. Tokens will be released monthly on a limited basis and driven by two key supply drivers:
Content creators fall into tiers with each tier representing their accomplishments and unlocking extended ecosystem functionality and tools to promote themselves or their brand. Additionally, creators are incentivized to stake their tokens and doing so will elevate them to the next tier and unlock features that otherwise would be pay per use
Promoted products that result in sales
Advertising during broadcasts
User subscriptions to digital content and media
Direct sales of NFT’s and other digital content
Direct sales of physical content (e.g., clothing, prints, and other merchandise)
PvP is a positive, non-toxic gamer community that incentivizes users to try new games, contribute to the gaming community, participate in gaming discussions, uplift creators, and refer new users. PvP enables gamers to take advantage of progress made in one game and transfer that progress or success to other games or gaming interests.
Gamers fall into tiers with each tier representing their accomplishments and unlocking extended ecosystem functionality that is important to them. Gamers are incentivized to stake their tokens which will elevate them to the next tier and unlock features and functionality that would otherwise be pay per use.
Gamers have several paths for earning tokens. Opt-in ad viewing, new user referrals, and value-added engagement in the social app are early options. Selling digital products such as in-game assets in the marketplace is another way for gamers to earn tokens. Additionally, successful completion of sponsored challenges and tournaments is an opportunity for the more competitive gamers to earn PvP tokens.
Earns tokens selling in-game assets
Earns tokens auctioning their collectibles to the highest bidder
Earns tokens and unlocks functionality staking their tokens
Earns tokens through staking squad leaderboard rankings
Spends tokens buying entry tickets to prize-pool tournaments
Earns tokens winning tournaments and competing challenges
Earns tokens through tips and receiving awards such as “Clip of the Week” for best game highlight
Earns tokens renting out their in-game assets
Spends tokens to load up on new game assets
Swaps PvP tokens for other game tokens and stakes them
Spends tokens on custom NFT’s from gaming content creator
Spends tokens commissioning custom NFT’s for their game highlights or custom
branding from content creators
Earns tokens through incentivized social in-app engagement and referrals
Earns tokens through opt-in ad viewing
Earns tokens through daily, weekly, monthly prizes
Spends tokens unlocking in-app features and functionality
Developers & Publishers need to grow their gaming audience, attract non-blockchain gamers
to blockchain games, and can use a new outlet for promotion and utility transfer between
Developers & Publishers have a tier system based on their level of engagement with PvP. Tier 0, or uninvolved developers & publishers, will still receive indirect promotion of their products through community discussion and engagement and through the buying and selling of their assets in the marketplace. Other developer & publisher tiers resulting from partnerships and participation in the ecosystem result in rewards and rev share back to the developer/publisher in exchange for original distribution of the NFT’s or other digital assets. As part of the partnerships, PvP enjoys early access to product keys and revenue sharing with the community for confirmed product sales.
Developers & Publishers are also incentivized to stake their PvP Tokens in exchange
for higher rewards and preferred revenue share agreements.
While there are several competitors offering a marketplace for digital game assets, none have a brand or social community and most importantly none offer support for both blockchain and non-blockchain games or has an appropriate platform for the massive gaming content creator market.
Gaming transcends platforms, physical presence, age groups, and artistic style. We believe that a robust and long-lived gaming marketplace must cater not just to one type of game, game platform, or group of people but to all who share an interest and passion in game related merchandise of all varieties that include digital and physical products and services. As an example, within the PvP community today we have content creators offering their services to create compelling unique content for gamers tailored to their interests and in-game experiences.
Buy tokens for extended in-app functionality. Sell your tokens when you need to pull them out. Exchange your tokens for those of a specific game that you want to play.
Our non-gamer friends and family seldom “get it” when it comes to what’s hot, what’s new, or even which platforms we’re currently spending our time on. It’s not their fault. New games and products are constantly entering the marketplace and our own interests continue to evolve. We’ll make it simple with the offering a PvP card which can be redeemed in the PvP Marketplace for the on-chain or off-chain digital or physical gaming products that the gamer desires.
Governance in the PvP ecosystem will be extended to PvP Token holders and adhere to the same guiding principle that has served us well from the beginning: By Gamers For Gamers. PvP Token holders will have the opportunity to submit and vote on proposals that directly influence the direction of the product roadmap.
The idea for an expansive global gamer community is not new. Others have tried before, in fact we tracked some of those who joined our team when PvP was created. The beta versions of our mobile apps as they exist today were built largely on a year’s worth of early user community feedback and we continue to iterate with this principle in mind. It’s not enough to just put another social app into the marketplace. Quite frankly, the world doesn’t need this. What we are building is an authentic and rewarding community experience for gamers made to evolve with them and the industry over time; and, a place for all gaming creators to earn income regardless of their current level of success.
PvP is in the market today. Our iOS and Android apps were released in beta in late 2020 along with a Desktop version and a custom Twitch Extension.
We have 125,000 registered users on the platform and average 10,000 MAU each month.
We have established a positive, non-toxic, self-governing gamer community guided by our published community guidelines HERE.
We understand that setting up your first wallet can be a daunting task. It is our goal to keep the process as easy as we can for Gamers and Creators new to the world of block chain gaming. We understand the importance of a satisfying user experience during onboarding and will gamify the process where we can make the process enjoyable, educational, and rewarding
We will utilize state-of-the-art decentralized-finance smart-contracts techniques to maximize liquidity and minimize user fees. All of our contracts will be vetted by third parties to certify there are no security flaws and no back doors that could lead to a rug pull.
There have been numerous stories of “rug pulling” in the crypto community, where a user stakes his tokens, and they are stolen via backdoor code in the smart contracts. This has turned off many potential new users to the crypto scene. To maximize trust, the PvP platform will deploy smart contracts that have been analyzed by third-party validators. These smart contracts will use state-of-the-art decentralized finance techniques that will keep transaction fees and processing times to a minimum, with a focus on user trust and great UX.
Bonus Rewards & Revenue Share
Bonus Rewards & Revenue Share
Bonus Rewards & Revenue Share
Top Tier Members can keep 80% or more of the revenue they generate on the platform, enjoy zero net transaction fees, and the highest rewards.
Participants are encouraged and incentivized to participate across all categories of the ecosystem. The use case activity grid below demonstrates key motivators and activities that would allow and enable participants to participate in all categories and be rewarded for doing so.
Each Tier has a goal with multiple options for satisfying the goal. The sequence and goals of the tiers serve to educate and inform users of the value of the PvP Token and prioritize the need for early staking while the economy is being developed. As such, staking tokens is itself an option for Tier advancement.
The tiers and goals are gamified with cumulative reward items for each tier. Rewards and revenue share carried over from previous tiers are increased.
Engagement, staking, purchases, and sales offer participants multiple options to advance to a higher tier and earn better rewards.
The number of tokens available to earn, including promotional credits, increase with each tier
Net transaction fees for purchases continue to decline with each higher tier
Participants retain a higher percentage of their sales with each higher tier
While everyone has an opportunity to access special events, those chances improve with each higher tier. Examples:
2x Founder & Entrepreneur. Grew up playing Nintendo religiously and never forgot what that felt like. Previously co-founded Blue Skies Ventures to build, advise, and invest in early stage startups. Its current portfolio
has returned a 10x increase in portfolio valuation. Prior to that his
11-year corporate management career in banking and insurance included $2.3B in P&L responsibilities.
Game development was his hobby as a kid in the 80’s which transitioned into a successful software development career. Chris was co-founder and Game Master for Netizen Islands, one of the earliest online gamer social communities. Before joining PvP Chris founded Crave Games to double down on his passion for bringing new products and tools to the gaming community. Chris brings 30 years of development and product leadership.
Partner, streamer, influencer, and regular face on Twitch.tv. She streams a variety of games such as Apex Legends, World of Warcraft and Call of Duty. She developed a passion for presenting throughout the years including hosting events, TV presenting and much more.
Co-founder of the largest NFT Marketplace on VeChain called VeSea.
Full-stack Web3 developer. Previously led a team of backend developers at Figment.io building indexers for different blockchains like Polkadot,
Near, Solana, Celo, Avalanche, Cosmos and more. His team is currently building a Web3 developer decentralized learning platform called BuilderDao - Kafe at Figment.io.
Skillz (NYSE: SKLZ)
Tenor (sold to Google) Sapho (sold to Citrix) among dozens others.
Blockchain investor and Bitcoin derivatives trader.
50+ investments in blockchain and Web3 including EPNS, Kylin, reNFT, NFT3, Nameless and others. Over $150M in funding raised.
Multi-time founder, advisor, & Techstars alum.
Founding advisor at Gamma acquired by Animoca Brands.
Founding team of Incroud, a social entertainment technology platform acquired by Veriown Global. Loves building things.
Coinsetter exit to Kraken.
LaunchKey, Inc. now owned by TransUnion.
Backed by Tencent & Building Blockchain Games.
Based in Shanghai, China.
Backed by NfX.
Israel Special Intelligence Forces.
Forbes 30 under 30.
Oculus VR exit to Facebook.
Wavemaker is a top-decile early-stage venture capital firm founded in 2003. It is headquartered in Los Angeles and Singapore and manages over US$550M in assets.
The problem we are trying to solve is clear and is something that is needed in the industry. We are dreamers and visionaries like most entrepreneurs are, but also realists and straightforward about the fact that this problem isn’t an easy one to solve, and others have tried. Here’s why we’ll win:
It might seem little, but it’s not. We’ve built a brand and community that agrees, and we are taking this as far as we can go to build a gaming community of the future.
Deeply entrenched and constantly evolving gaming community silos have been the largest impediment to a better community solution.
We’ve demonstrated the need for our product off-chain. Now we are in position to:
If there’s one common thread on our executive team, it’s that we’re grinders, and we won’t quit. We also have the right access combined with a passion for community and lifting up others.